This is an ad selling not only a Blendtec blender, but the idea of a Blendtec blender being better than an iPad, and after watching this video, I have to agree, at least from a durability standpoint. The ad takes a side, which is unusual for a product that would want to appeal to as many people as possible. It appears to favor fans of windows products.
This ad was posted on Youtube, and that's its main medium. It serves the audience very well. They expected to be entertained when killing time on Youtube, and this video provides that entertainment. The video features Tom Dickinson, blender extraordinaire, a middle-aged man in a lab coat, and some old-time big band music. It feels like a game show, and projects that environment very well.
His inflection kind of contrasts the sequence of the video, because he remains calm and jovial while smashing and grinding a very expensive coaster.
The ad, playing like a game show, builds excitement for viewers as the iPad is blended. For the first few seconds, it doesn't look like it will take, but sure enough, it grinds down to a powdery dust. The idea is to make you think the Blendtec blender can do anything, and reduce anything to a powder.
The ad utilizes the new fad of the iPad to shock the audience- they have the audacity to destroy this great new hip creation!? The shock factor increases the appeal and widens the spread of the video as it is linked over social networks and is a great way to reach a wider audience.
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